Marriott Bonvoy

Utilising breathtaking photography, this campaign placed five Marriott Bonvoy hotels brands where people couldn’t miss them – in OOH tube tunnels and DOOH billboards in Hub stations across Europe. Weather and time-of-day triggers launched captivating hotel photography during periods of rain or cold, transporting commuters to happier climates with Marriott Bonvoy. Photography was supported by impactful tailored messaging. For example, morning commuters were served imagery of beautiful hotel bedrooms with the headline "Wake up fresh. Anywhere in the world". Targeted to markets in Germany, France and the UK, the campaign artwork was also adapted to multiple languages.