Hyundai Music Studio
Helping new music be seen.
This campaign centred on Hyundai’s sponsorship of emerging, unsigned music talent in the UK (an extension of their sponsorship of the Mercury Prize). To give these musicians greater visibility, Hyundai provided funding towards the production of music videos.
Client
Hyundai
Services
Concept Copywriting Brand guidelines
Media
After Effects Photoshop Illustrator
Develop a cross-sectional brand that works for diverse musical genres, artist styling and album artwork Celebrate themes of cross-collaboration and emergence Spotlight emerging musicians
The concept used a simple slice effect to build the idea of reveals and cross-collaboration. The slice could be easily applied across Hyundai’s existing house style, to give a distinctive look to their Music Studio activities. The creative kit included a style guide and design templates, along with a series of mock-ups showing how the campaign could be rolled out across social channels, video and print.
