Blingby
Blingby is a product placement service, which allows users to identify and purchase products, event tickets, and services while streaming videos online. I developed a brand system for Blingby’s digital assets, including the website. The style of the brand was targeted towards Gen Z. Neo Sans Pro was used for headline copy to echo the brash, modern, individualist tone of the brand.
Client
Blingby
Services
UX UI Brand system
Media
Illustrator Photoshop Invision
Allow users to discover and search for products and services whilst streaming videos Work with preexisting streaming habits Target a Gen Z audience of 8-22 year olds Define a design system for the brand
I developed the site architecture to showcase products without interrupting the user’s expected video streaming habits. Users could both search and browse for products, and the UX strategy anticipated a quick grazing of products and videos by continually serving up new recommendations. The designs were responsive, ensuring both video frames and product information were given balanced real estate at different screen sizes and orientations.
